In a first of its kind initiative, the Election Commission of India has reached out to over 150 Community Radio stations from across the country to help educate and inform the voters.
Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience.
Community radio is confined to a small geographical area. It serves a community which uses common resources for livelihood, has common development issues and concerns, which are relatively localized, nevertheless connected to national and regional development goals.
Today, there are more than 180 community radio stations across India, broadcasting in languages like Bundelkhandi, Garhwali, Awadhi and Santhali languages that typically find little or no space on television.
Lack of journalistic and technical skills and thus a consistent demand for training.
Community Radio derives its strength and popularity from community participation. In practise participation is harder than it seems, because it is labour intensive, requires the right attitude, skills and mobile equipment.
Without proper management skills, as well as some knowledge of financial management and income generation, it is very hard for Community Radio to survive without donor funding.
Community Radio is by definition relatively small and often situated in locations where basic services, like a constant supply of electricity, are lacking. Due to these conditions equipment suffers and needs to be vigorously maintained and/or regularly replaced.
Absence of a clear regulatory framework in which Community Radio operates.
As per the 2006 policy of the Government, an organisation desirous of operating a Community Radio Station (CRS) must be able to satisfy and adhere to the following principles:
It should be explicitly constituted as a ‘non-profit’ organisation and should have a proven record of at least three years of service to the local community.
The Community Radio Station should serve a specific well-defined local community.
The ownership and management structure should be such that it reflects the community which it serves.
It should only broadcast programmes that cater to the educational, developmental, social and cultural needs of the community.
The organization must be a Legal Entity. it should be registered (under the registration of Societies Act or any other such act relevant to the purpose).
Content of CRS
At least 50% of content shall be generated with the participation of the local community, for which the station has been set up.
Programmes should preferably be in the local language and dialect(s).
The CRS license thus given by the government entitled them to operate a 100-watt(Effective Radiated Power)radio station, with a coverage area of approximately a 12-km radius. A maximum antenna height of 30 meters is allowed.